Important factors that influence the choice of legal tech products by lawyers

As the world evolves, every profession faces a different set of challenges. The world is transforming into a digital zone with every passing day, where information technology increasingly finds its relevance. It is good news for IT entrepreneurs because there is a lot of potential for developing tech startups with a focus on digitizing different fields of life. For example, the legal system is a critical area of life drastically influenced by information technology. The earliest tech startups and businesses found an opportunity here and went for it; most of their tech products for legal use have become increasingly popular among lawyers. 

What are the reasons behind lawyers abandoning the traditional methods and instead opting for modern and digital solutions? 

The competition in the legal arena is brutal. With a client’s dignity on the line, they go for the very best lawyer among them all. Furthermore, law schools churn out many lawyers every year, even when the industry cannot sustain the incoming pressure. The cut-throat competition caused by the high stakes of the job and the oversaturation of the market prompts lawyers to show their clients that they are the best of the best. Legal tech products help them manage their work in an optimized and efficient way and help them stand out among their peers.

Legal tech products could neutralize this competition in several different ways. For example, these tech products will help a law firm analyze the problems with its business model and help them develop a better business model. Likewise, old-fashioned company structures are innovated using modern legal tech products. Finally, legal tech products also help inculcate better collaboration habits between the lawyers. With the world advancing, it is clear that there is no other option for lawyers than to adapt to the age of information and become tech-savvy. 

Like every business, the venture of legal tech products also demands the centralization of its customer. Therefore, it is imperative for the entrepreneurs who venture into the business of developing legal tech products to understand what their customers want from the product. But, of course, what the lawyer might wish from the legal tech products would be radically different from what the entrepreneurs have in mind. Therefore, firms that develop legal tech products should conduct regular surveys among their niche’s base and understand what is expected from their creation. To save startups and established businesses from the hassle of conducting those surveys, a researcher surveyed eight different law firms to discover what they wanted from legal tech products. The answers are enlightening. 

Cybersecurity

It was the most recurring answer. Cybersecurity was the biggest concern of most law firms, and it is due to a reason. 

Lawyers are supposed to deal with sensitive data that must protect. However, in the case of a data breach, not just the law firm’s business will sink, but also their clients’ personal information can get into the public domain and compromise their interests. 

Client-lawyer confidentiality is protected by law. The clients tell their lawyers things they might not be comfortable sharing with anyone else. Due to this, data privacy becomes a primary concern for the law firms surveyed. Even if it lacks a few shinier features, the law firms will overlook that if the product can maintain the confidentiality of their sensitive information.

History of the Company

Where would you buy your things: from the reliable old shopping chain everyone recommends or the new store at the end of the street? 

Most people are likely to go for the safer, reliable option instead of giving the untested new options a try. Law firms operate on a similar principle. Suppose your company has a presence dating back years. In that case, they are likelier to choose you for developing their legal tech products because your experience signals that you are reliable. You know the hang of the business after being in this game for quite some time. Unfortunately, if you are a newer company, that hurts your chances. You should either explore new areas for your business growth or improve the existing solutions in legal tech products. 

User-friendliness

Any legal tech product must be easy to use and simple enough so that relevant personnel can train on the product without spending much time. Lawyers are not IT experts, and it is unfair to expect very much knowledge of tech products from them. Instead of hoping for them to adapt to a complex product, a simple interface should develop. A legal tech product that is more user-friendly is likely to win the trust of law firms, whereas a legal tech product with a complicated interface that requires days, if not weeks, of training to grasp fully will be rejected. 

Support

Law firms want the entrepreneurs to support them even after the product sale. They are not looking for a one-off sale of the product. Suppose a business is likely to provide them with technical support long after the product’s sale, including helping them set up the product and troubleshoot it whenever needed. In that case, lawyers are more likely to do business with them. Likewise, if the product has any bugs, law firms hope the developers will help them sort it out.

Money

Law firms did not report financial constraints when talking about the factors that influence their choice of legal tech products. Law is a lucrative business, and law firms are willing to invest as much money as possible when it can help them stay competitive. If the product is good, law firms will pay any reasonable price. As long as a workable, easy-to-use, secure product is delivered, individual lawyers also do not care how much it costs. 

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