In a first, Apple’s iPhone 13 tops India’s shipment charts in Q3: Counterpoint Research Pipa News

In a first, Apple’s iPhone 13 tops India’s shipment charts in Q3: Counterpoint Research

Apple’s iPhone 13 topped the shipment charts in the Indian smartphone market in the third quarter (July-September). This is a first for any iPhone in India, according to data from market analytics firm, Counterpoint Research. The success of the iPhone 13 comes even as Indian smartphones declined year-on-year (on a basis) in the third quarter with lower demand from the budget and entry-level segments.

The success of the iPhone 13 in the third quarter is not surprising, as huge discounts and offers were seen for this product before and during the sales season. Exchange offers and some aggressive discounts along with cashback offers meant that it was possible to buy an iPhone 13 for less than Rs 50,000 during the sale season.

The performance of the iPhone 13 also helped Apple reach the highest share of 5 percent in the Indian smartphone market. More importantly, Apple continues to lead the premium segment (above Rs 30,000) with a market share of 40 per cent.

“Apple reached its highest ever shipment share in India and iPhone 13 became the top smartphone model in Q3 2022, a first for Apple in India. The price band below Rs 10,000 is under pressure due to low consumer demand and contributed 27 per cent to the total shipments, up from 31% a year ago,” research analyst Shilpi Jain said in a press statement.

Rest of the Indian Smartphone Market Struggles

But overall, Indian smartphones saw a decline of 11 per cent annually to 45 million units. “While there was modest demand in the entry-tier and budget segments, we saw lower-than-expected shipments during the third quarter. Almost all brands were affected, especially in the entry-tier and budget segments. Unfavorable macroeconomic conditions will continue to affect the Indian smartphone market in the fourth quarter of 2022 as well, especially after Diwali. However, we may see an increase in demand during the year-end sales,” Prachir Singh, senior research analyst, said in a press statement.

Xiaomi was the overall leader, although its shipments declined 19 percent year-on-year. According to Counterpoint, “weak consumer demand in entry levels was the major factor behind this decline.” The brand was the top 5G smartphone brand in the under Rs 20,000 price band.

The Samsung Galaxy M-series and F-series models held the second position in India in the Rs 10,000-Rs 20,000 price band due to strong performance. Vivo was the number through, although its shipments also saw a double-digit decline (15 per cent). Realme stood at the fourth position with a quarterly growth of two per cent. The brand continues to dominate the Rs 10,000 to Rs 15,000 price segment with a 55 per cent stake in the C series portfolio.

Oppo retained its fifth spot – though it saw a seven per cent year-on-year decline. However, Oppo outperformed in the price band above Rs 20,000 in the third quarter of 2022.

Meanwhile, OnePlus grew 35 percent in the third quarter, driven by the Nord CE 2 series and Nord 2T. OnePlus now leads the Rs 20,000 to Rs 30,000 price band driven by its Nord portfolio.

Data from the firm also revealed that one in three smartphones shipped during the quarter were 5G-ready devices with Samsung leading the 5G smartphone segment (20 percent share).

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