JioCinema breaks all records of IPL 2023 with more than 1500 crore video views in seven weeks
The first qualifier match played between Chennai Super Kings and Gujarat Titans on Tuesday also reached the highest viewership of the IPL so far. In the final overs of the second innings, the number of viewers increased to 2.5 crores. People are getting attracted to GeoCinema.
This season has been a game-changer in terms of digital competition. The previous IPL record of 18.7 million viewers set in 2019 has been broken this year. More than 13 matches this season have surpassed 18 million viewers simultaneously.
GeoCinema had previously broken the peak concurrency record of IPL twice. During the match between Chennai Super Kings and Rajasthan Royals on April 12, the concurrence was 2.23 crores. Five days later, during the match between Royal Challengers Bangalore and Chennai Super Kings, the figure reached 2.4 crore and broke its own record.
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So far GeoCinema has received a very good response. GeoCinema has rolled out a 360-degree viewing feature to give viewers a better experience, showcasing the power of digitally immersive fan engagement. Viewers have enjoyed matches in various languages ​​including Bhojpuri, Punjabi, Marathi and Gujarati and also digital-only features like multi-cam, 4K, hype mode. Apart from this, exciting content has also been delivered to viewers through partnerships with teams including highlights, Virat Kohli, Hardik Pandya, Faf du Plessis, Rashid Khan, David Miller top player interviews.
GeoCinema has partnered with 26 top brands for digital streaming of IPL 2023. Including Co-Presenting Sponsor Dream11, Co-Powered Geomart, Fanpay, Tiago EV, Geo (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, Ajio, Haier, Rupe, Louis Philippe Jeans, Amazon, These include Rapido, Ultratech Cement, Puma, Kamala Picks, Kingfisher Power Soda, Jindal Panther TMT Rubber, Saudi Tourism, Spotify and AMFI.
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Tags: IPL 2023, Jio Cinema
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