Labor could win the next election if it focuses on cost of living and not culture war, survey shows

Labor could win the next election if it focuses on cost of living and not culture war, survey shows

Labor could win the next election if it sticks to the cost of living and avoids distraction from culture-war issues, according to a large-sample survey by Opinion Research for Progressive Britain, a pro-starring activists network. .

The poll found that one in 10 people who voted for the Conservatives in the last election have now switched to Labor, but according to Chris Curtis, “the main driver behind this is voter frustration with the Conservatives rather than new enthusiasm for the Labor Party.” is”, head of political voting at Opinium.

Voters are keen on Labor’s plan to tackle the cost of living crisis, but there are still doubts about the party’s ability to manage the economy. “They will spend too much money and put the country in more debt” was often cited by soft-conservative voters as reasons for not supporting Labor.

On the other hand, the survey found that few voters care about “culture war” issues, suggesting that conservative attacks on labor over trans rights or drugs policy will be ineffective as long as Sir Keir Starmer’s cost of living focus on.

When voters were asked which political debate they were “most passionate about” at the moment, cost of living topped the list, accounting for 46 percent, followed by the NHS, the war in Ukraine and climate change. Only 6 percent were “passionate” about whether trans women should participate in women’s sports, and 6 percent said they were most passionate about legislation on recreational drugs.

Opinium found that 48 percent preferred Labor’s plan for an unexpected tax on oil and gas companies for additional help with energy bills, and only 15 percent preferred the government’s current policy. Mr Curtis advised Labor to “be more ruthless and focus on talking about their plan wherever possible”.

He suggested that the party needed discipline to avoid being “distracted” by the debate on trans rights, or policy on refugees trying to cross the channel, which 17 percent of voters and 19 percent of soft Conservatives considered the subject. was nominated in. What he was most passionate about. “Any time Labor knocks on these topics, trying to divert attention from the government’s cost of living crisis is a wasted opportunity,” he said.

Opinium Research interviewed 4,000 people between 14 and 26 April for Progressive Britain, whose annual conference today will present a response to the research of Lord Mandelson, business secretary in the previous Labor government and the architect of New Labour’s three successful election campaigns .

Mr. Curtis is expected to tell the convention: “Labor’s lead in last week’s local elections would have been good enough to bring Keir Starmer to Downing Street. However, our report makes it clear that the Conservative voters on whom Labor should be elected. Winning is needed, they will bring about change in the general election only if they are confident that Labor can run the economy efficiently.”

Progressive Britain director Nathan Yewell commented on the research, which is part of a series aimed at helping the party focus on what it needs to do to win: “Local election results are on my doorstep. Experience pays off: people are listening and ready to vote for Labor. But we can’t count on Johnson to make the mess, give us a relative cost of living program for the current crisis, and work, jobs. And come forward with a vision for security that people can trust for the next election.

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