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What happened this week: a ‘historic’ agreement on the oceans is underway, it added PiPa News

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What happened this week: a ‘historic’ agreement on the oceans is underway, it added

The EU has approved a landmark greenwashing law

Eco buzzwords are often used to market products whose green credentials don’t stack up – but not for long in the EU.

This week, the bloc approved a law to tackle greenwashing, due to be implemented within two years. The directive will ban manufacturers from using eco buzzwords unless the product is actually greener than usual.

Research suggests that 76% of EU products carry a green claim, but more than half of them are unclear, misleading or unfounded.

“This law cuts through the smoke of misleading green marketing, puts a clamp on shady claims and boosts the credibility of sustainability labels,” said Miriam Thiemann, campaigner at the European Environmental Bureau.

The law will also ensure people have better access to information about the durability and safety of products before buying them. “We still need stronger rules to make durable, repairable products the norm,” added Thiemann.

Image: European Parliament

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